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About

STRATEGY
 

Design leadership
Team mentorship

Brand positioning

UX frameworks

Onboarding & engagement 
Cross-functional collaboration

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DIGITAL
 

UI & UX design

Responsive web applications

iOS & Android applications

Design systems

Email & digital marketing

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BRAND

 

Visual identity & brand systems

Creative direction

Naming & positioning

Voice, tone & messaging

Brand guidelines


COMMUNICATIONS
 

Editorial & print design

Advertising & campaigns

Social media content

Corporate communications

Packaging & merchandise

I’m a design leader with over 20 years of experience shaping strategic, user-centered experiences across health, wellness, property, retail and education. I specialise in blending brand with UX—ensuring every touchpoint is both intuitive but visually compelling.

My strength lies in the details. I have an obsessive eye for precision, ensuring that every element—whether in a design system, digital product or brand identity—is crafted with clarity and purpose. I thrive on transforming complexity into elegant, scalable solutions that align design with business goals.

Beyond execution, I focus on cultivating high-performing design teams, fostering collaboration and championing design as a strategic force. I’m drawn to brands that push boundaries, challenge convention and see design as more than just aesthetics—but as a tool for impact, differentiation and excellence.

Karmen Isaac
karmenjayne@gmail.com
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Values

Be kind.
Learning is lifelong.
Good design is simple.
Strategy with intuition. 
Function with beauty.
Collaboration breeds excellence.

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