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About
STRATEGY
Design leadership
Team mentorship
Brand positioning
UX frameworks
Onboarding & engagement
Cross-functional collaboration
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DIGITAL
UI & UX design
Responsive web applications
iOS & Android applications
Design systems
Email & digital marketing
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BRAND
Visual identity & brand systems
Creative direction
Naming & positioning
Voice, tone & messaging
Brand guidelines
COMMUNICATIONS
Editorial & print design
Advertising & campaigns
Social media content
Corporate communications
Packaging & merchandise
I’m a design leader with over 20 years of experience shaping strategic, user-centered experiences across health, wellness, property, retail and education. I specialise in blending brand with UX—ensuring every touchpoint is both intuitive but visually compelling.
My strength lies in the details. I have an obsessive eye for precision, ensuring that every element—whether in a design system, digital product or brand identity—is crafted with clarity and purpose. I thrive on transforming complexity into elegant, scalable solutions that align design with business goals.
Beyond execution, I focus on cultivating high-performing design teams, fostering collaboration and championing design as a strategic force. I’m drawn to brands that push boundaries, challenge convention and see design as more than just aesthetics—but as a tool for impact, differentiation and excellence.
Karmen Isaac
karmenjayne@gmail.com
Values
Be kind.
Learning is lifelong.
Good design is simple.
Strategy with intuition.
Function with beauty.
Collaboration breeds excellence.
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