InsideTracker
HEALTHTECH, CONSUMER APP
Translating biometric and genetic data into actionable insight
Role: Senior UX/UI Designer
Platforms: Large-scale web application, native iOS and Android apps
Scope: UX/UI, design system, data visualisation, content design, brand and marketing creative direction
InsideTracker is a data-driven performance platform that combines blood biomarkers, DNA insights and advanced bioinformatics to deliver personalised health guidance. The product ecosystem includes a large-scale web application alongside native iOS and Android apps.
As Senior UX Designer, I led UX architecture and interaction design across the platform, applying UX design thinking and executing UI/UX end-to-end, from wireframes through to
high-fidelity design and interactive prototypes.
I created the mobile application from the ground up, owning UX across discovery, user journeys, interaction design, prototyping and release on iOS and Android. I designed across three distinct data domains, translating DNA results, blood biomarkers and biometric inputs into clear lifestyle and health insights users could act on. I also designed integrations with wearables including Fitbit and Garmin, connecting real-time biometric data into personalised recommendations and behaviour-change flows.
I created and governed the design system, establishing scalable patterns and component frameworks that accelerated iteration and held cross-platform consistency. My role was to balance scientific accuracy with approachability, ensuring complex, quantitative data was presented in a way that felt intuitive and usable.
Data design
Working closely with product, engineering and the scientific advisory board, I led UX definition from discovery through to release. This included early-stage wireframes, task modelling and persona development to clarify user intent, system constraints and behavioural patterns. Particular focus was placed on how users make sense of health data, how they prioritise signals, and where confusion or fatigue emerges when information becomes ambiguous.
The research revealed a clear insight: users didn't want more data, they wanted direction. They needed guidance that could support better decisions in the moment, and lead them towards the measurable change their next test would show.
Data visualisation was treated as a core part of the experience. Every chart, scale and indicator was designed for immediate legibility, ensuring highly technical biological and physiological metrics felt understandable and engaging. The visual language scaled across data types, while still enabling users to navigate with confidence and clarity.
DNA Insights
One of my greatest challenges in this role was communicating DNA insights. Unlike blood and physiological markers, which present concrete values and defined ranges, genetic data represents probability and predisposition. I led the design and narrative approach to this challenge, shaping how genetic "potential" was communicated alongside concrete data. The experience was designed to help users understand how predispositions inform, but do not define their results, positioning DNA as context rather than certainty.
Brand & marketing design
Alongside the product work, I held the brand and marketing creative direction.
I authored the brand and visual guidelines, establishing a consistent visual language that carried from in-product UI through to campaign, web and marketing output. The challenge was tonal as much as visual: the brand needed to signal scientific credibility without feeling clinical, and approachability without undermining the rigour the science depended on.
Working with the marketing team, I directed the creative across campaigns and channels, keeping product and marketing visually coherent so that what a user saw before signing up matched what they found inside the product.
